赵玲，qy千亿球友会,千亿球友会,千亿体育球友会教授，博士生导师，华中学者，香港城市大学和加拿大英属哥伦比亚大学访问学者。研究方向包括数字零工平台算法管理、社会化商务、数字众包平台中多主体的价值共创及平台治理、用户信息安全及隐私行为及数字鸿沟等。在Information &Management, Decision Support Systems等SCI/SSCI期刊、国际学术会议发表论文四十余篇，多篇研究入选全球ESI高被引论文，个人2020-2024连续五年入选爱思唯尔“中国高被引学者”。主持并参与国家及省部级项目十余项。
目前担任Decision Support Systems期刊副主编，中国优选法统筹法与经济数学研究会理事、中国优选法统筹法与经济数学研究会计算机模拟分会秘书长、中国信息经济学会理事、湖北省电子商务学会理事，“湖北省社会安全信息技术创新中心”专家成员、裕大华纺织公司重点实验室外聘专家、qy千亿球友会,千亿球友会,千亿体育球友会 “智慧医疗与健康管理研究中心”副主任。
承担本科、研究生《项目管理》、《机器学习与数据挖掘》、《管理研究方法论》、《大数据与商务智能》等课程，并为多家企业开展大数据分析及人工智能应用的培训。
教育背景
2007-2011：qy千亿球友会,千亿球友会,千亿体育球友会管理科学与工程专业， 2011年获博士学位
2005-2007：qy千亿球友会,千亿球友会,千亿体育球友会管理科学与工程专业， 2007年获硕士学位
2001-2005：湖南大学信息管理与信息系统专业， 2005年获学士学位
海外访问、进修
2011年6月-2011年11月 香港城市大学商学院 研究助理
2013年4月-2014年4月 加拿大英属哥伦比亚大学商学院 访问学者
讲授课程（2019-2023）
本科：《项目管理》、《互联网数据分析》、《机器学习与数据挖掘》、《学科前沿》
硕士研究生：《项目管理》
博士研究生：《管理研究方法论》
MBA及MEM工程硕士：《大数据与商务智能》
研究领域
数字零工平台算法管理、社会化商务、数字众包平台中多主体的价值共创及平台治理、用户信息安全及隐私行为及数字鸿沟等领域的研究。
行业经验
1. 跨媒体信息技术产业联盟专家
2. “湖北省社会安全信息技术创新中心”专家成员
3. 裕大华纺织公司重点实验室外聘专家
4. 东湖灵境（武汉）技术有限公司合作专家
5. 株洲市工信局咨询项目.《株洲市新兴优势产业链智能制造实践及突破路径研究》
6. 湖北邮政中高层培训，《大数据分析与企业应用》
7. 湖北交通银行培训，《大数据管理与应用培训》
8. 湖北中烟、健民药业、中国银行等企业培训，《AI人工智能发展及AIGC应用》
科研项目
1. 教育部人文社科研究规划基金：数智学习与创新平台中学习创新者行为机理与干预机制研究，起止年月：2023.7-2026.7，在研，主持。
2. 国家自然科学基金面上项目：信息系统个人化趋势下的IT整合使用：行为与演化与优化研究，起止年月：2018.1-2021.12，已结题，主持，后评估“优”。
3. 教育部人文社科研究规划基金：基于体验式设计过程的IT整合使用研究：行为和能力的协同演化与优化，起止年月：2017.7-2020.7，已结题，主持。
4. 国家自然科学基金青年项目，71201062，移动互联网用户信息安全行为内部决策机理及其干预机制研究，起止年月：2013.01-2015.12，19万，已结题，主持。
5. 国家自然科学基金重点国际(地区)合作研究项目：智联网环境下服务模式创新的理论与方法研究（71810107003），2019.01-2023.12，已结题，专题负责人。
6. 国家社科基金重大项目，智慧社会下我国新型社会信用体系构建研究，2019.12-2024.12，在研，主要参与者。
7. 国家社会科学基金重大项目：基于大数据的智能化社会治理监测，评估与应对策略研究，（18ZDA109），2019.01-2021.12，正在进行，在研，主要参与者。
8. 国家自然科学基金重点项目，71332001，社会化商务商业模式创新的理论与方法研究，起止年月：2014.1-2018.12，255万，已结题，专题负责人。
主要学术任职
1. 中国优选法统筹法与经济数学研究会计算机模拟分会秘书长（2019-）
2. 中国优选法统筹法与经济数学研究会理事（2025-）
3. 中国信息经济学会理事（2022-）
4. 湖北省电子商务学会理事（2019-）
5. qy千亿球友会,千亿球友会,千亿体育球友会 “智慧医疗与健康管理研究中心”副主任
6. 基金委匿名评审专家
7. 教育部学位论文评审专家
8. 《Decision Support Systems》副主编 （2025.1-）
9. 武汉电子商务国际会议（2017-2025）Track Chair
10. 2025年ICEC Track Chair
11. 2019, 2024, 2025中国夏季信息管理研讨会CSWIM Session Chair & Discussant
12. 2018、2019和2021年亚太信息系统会议（PACIS）Track Chair
13. 2021年全球信息系统会议（ICIS）Track Chair
14. 2025年全球信息系统会议（ICIS）Associate Editor
15. JMIS、IM、DSS、《南开管理评论》、《心理学报》、ICIS、PACIS、
CSWIM等期刊及会议匿名审稿人
代表性成果
1. Cao, C., Li, Y., Zhao, Ling*, & Li, Y. (2025). New inequality in equality: An empirical study on the effects of device and physical environment appropriateness divide on E-learning outcomes. Technological Forecasting and Social Change, 219, 124256. https://doi.org/10.1016/j.techfore.2025.124256
2. Li, Y., Zhao, Ling*, Cao, C., & Yang, D. (2025). The double-edged sword effect of algorithmic transparency: An empirical study of gig workers’ work disengagement under algorithmic management. Information & Management, 62(2), 104100. https://doi.org/10.1016/j.im.2025.104100
3. Yang, Y., Xu, J., Zhao, Ling*, Land, L. P. W., & Li, W. (2024). How Users’ Personality Traits Predict Sentiment Tendencies of User‐Generated Content in Social Media: A Mixed Method of Configuration Analysis and Machine Learning. Journal of Personality, jopy.13000. https://doi.org/10.1111/jopy.13000
4. Yang, D., Zhao, Ling, Leng, F., & Shi, Z. (2024). Design of knowledge transaction protection mechanism in the open innovation community based on blockchain technology. Data Science and Management. https://doi.org/10.1016/j.dsm.2024.08.002
5. Zhou, H., Lu, Y., Zhao, Ling*, Wang, B., & Li, T. Effective reporting system to encourage users’ reporting behavior in social media platforms: an empirical study based on structural empowerment theory. Behaviour & Information Technology, 2023.
6. Cuicui Cao, Ling Zhao*，Qianfan Zhang，Yuni Li. Research on the Effects of Personality Factors on Users’ Anthropomorphism of and Satisfaction with IPAs Based on Amazon Reviews. Chinese Journal of Management, 2024, 21(2): 298-
7. Yingying Hu, Ling Zhao*, Sumeet Gupta, Xiuhong He. Gender plays different roles? Examining the dark side of ubiquitous connectivity enabled by personal IT ensembles usage. Information Technology and People, 2023, 36(1): 165-195.
8. Yuni Li, Ling Zhao*. Collaborating with Bounty Hunters: How to Encourage White Hat Hackers’ Participation in Vulnerability Crowdsourcing Programs through Formal and Relational Governance. Information & Management，2022, 59(4): 103648.
9. Ling Zhao, Cuicui Cao, Yuni Li, Yuan Li. Determinants of the digital outcome divide in E-learning between rural and urban students: Empirical evidence from the COVID-19 pandemic based on capital theory. Computers in Human Behavior, 2022, 130:107177.
10. Yingying Hu, Ling Zhao*, Xin Luo, Sumeet Gupta, Xiuhong He. Trialing or combining? Understanding consumer partial switching in mobile application usage from the variety seeking perspective. Internet Research, 2021, 31(5): 1769-1802.
11. Yingying Hu, Ling Zhao*, Sumeet Gupta. Understanding the dual role of habit in cross-channel context: an empirical analysis of mobile payment. International Journal of Mobile Communications. 2021, 19(5): 627-657.
12. Hong Zhang, Ling Zhao*. The Role of Online Product Recommendations on Customer Decision Making and Loyalty in Social Shopping Communities. International Journal of Information Management, 2018, 38:150-166.
13. Yinyin Hu, Ling Zhao*, Si Fan, Understanding the Dual Role of Habit in Cross-Channel Context：A Dynamic Perspective, Chinese Journal of Management，2018, 15(4): 598-607.
14. Jinlin Wan, Ling Zhao*, Yaobin Lu, Sumeet Gupta. Evaluating App Bundling Strategy for Selling Mobile Apps: An Ambivalent Perspective, Information Technology and People, 2017, 31(1): 2-23.
15. Rui Zheng, Jun Yang, Ling Zhao* Sumeet Gupta. Enhancing Customer Brand Experience and Loyalty through Enterprise Microblogs—Empirical Evidence from a Communication Framework Perspective. Information Technology and People, 2017, 30(3): 580-601.
16. Jinlin Wan, Yaobin Lu, Bin Wang, Ling Zhao. How attachment influences users' willingness to donate to content creators in social media: A socio-technical systems perspective, Information & Management, 2017, 54(7): 837-850.
17. Shuwei Zhang, Ling Zhao*, Yaobin Lu, Yang Jun. Do you get tired of socializing? An empirical explanation of discontinuous usage behaviour in social network services. Information & Management, 2016, 53(7):904~914. ESI Highly Cited Papers
18. Guoyin Jiang, Pandu R. Tadikamalla, Jennifer Shang, Ling Zhao. Impacts of knowledge on online brand success: an agent-based model for online market share enhancement, European Journal of Operational Research, 2016, 48(3):1093~1103.
19. Hong Zhang, Yaobin Lu, Sumeet Gupta, Ling Zhao. What motivates customers to participate in social commerce? The impact of technological environments and virtual customer experiences , Information & Management, 2014, 51(8)：1017~1030. ESI Highly Cited Papers
20. Shuiqing Yang, Yaobin Lu, Bin Wang, Ling Zhao. The benefits and dangers of flow experience in high school students' internet usage: The role of parental support, Computers in Human Behavior, 2014, 41:504~513.
21. Hong Zhang, Yaobin Lu, Sumeet Gupta, Ling Zhao*, Aihui Chen. Understanding the antecedents of customer loyalty in the Chinese mobile service industry: a push-pull-mooring framework. International Journal of Mobile Communications, 2014,12(6):551~577.
22. Aihui Chen, Yaobin Lu, Bin Wang, Ling Zhao, Ming Li. What drives content creation behavior on SNSs? A commitment perspective, Journal of Business Research, 2013.12.01, 66(12)：2529-2535.
23. Ling Zhao, Yaobin Lu, Bin Wang, Patrick Y. K. Chau, Long Zhang. Cultivating the sense of belonging and motivating user participation in virtual communities: A social capital perspective. International Journal of Information Management, 2012, 32(6):574~588. ESI Highly Cited Papers
24. Ling Zhao, Yaobin Lu, Long Zhang, Chau, Patrick Y. K. Chau. Assessing the effects of service quality and justice on customer satisfaction and the continuance intention of mobile value-added services: An empirical test of a multidimensional model. Decision Support Systems, 2012, 52(3): 645~656.
25. Ling Zhao, Yaobin Lu. Enhancing perceived interactivity through network externalities: An empirical study on micro-blogging service satisfaction and continuance intention. Decision Support Systems, 2012, 53(4):825~834. ESI Highly Cited Papers
26. Ling Zhao, Yaobin Lu, Sumeet Gupta. Disclosure Intention of Location-Related Information in Location-Based Social Network Services. International Journal of Electronic Commerce, 2012, 16(4)：53~89.
27. Ling Zhao, Yaobin Lu, Wayne Huang, Qiuhong Wang. Internet Inequality: The Relationship between High School Students' Internet Use in Different Locations and their Internet Self-efficacy. Computers & Education. 2011, 55(4):1405-1423.
28. Ling Zhao, Yaobin Lu, Bin Wang, Wayne Huang. What Make Them Happy and Curious Using the Internet? - An Exploratory Study on High School Students’ Internet Use from a Self-Determination Theory Perspective. Computers & Education. 2011, 56(2): 346-356.
29. Yaobin Lu, Ling Zhao*, Bin Wang. From Virtual Community Members to C2C E-commerce Buyers: Trust in Virtual Communities and its Effect on Consumers’ Purchase Intention. Electronic Commerce Research and Applications, 2010, 9(4): 346-360. ESI Highly Cited Papers
会议论文
1. Qiu, Shouxiang and Zhao, Ling, "Can Toolkit Support Truly Elevate Algorithm Innovation? Unpacking the Impact through a Natural Experiment in an Innovation Contest Platform" (2024). PACIS 2024 Proceedings. Best Completed Research Paper Second Runner-up
2. Tao, Huan and Zhao, Ling, "Is Paying a High Price Always Beneficial? A configurational investigation of crisis communication and IT security investment following data breaches" (2024). PACIS 2024 Proceedings.
3. Ding, Maidan and Zhao, Ling, "An Empirical Study of Factors Affecting the Performance of IP Derivatives Crowdfunding: a Brand Extension Perspective" (2023). WHICEB 2023 Proceedings.
4. Cao, Cuicui; Zhao, Ling; Li, Yuni; and Xie, Chongyang, "Selling in Prompt Marketplace: An Empirical Study on the Joint Effects of Linguistic and Demonstration Signals on Prompt Sales" (2024). WHICEB 2024 Proceedings.
5. Teng, Xinyu; Zhao, Ling; and Lu, Yaobin, "Examining the Impact of Digital Control on Grassroots Civil Servants' work stressors: Evidence from the 12345-hotline in China" (2024). WHICEB 2024 Proceedings.
6. Zhang, Xiaobin; Zhao, Ling; Li, Yuni; and Deng, Zhaohua, "Learning Performance in Block-based Programming Education for Children: Predictors and Moderator" (2022). PACIS 2022 Proceedings.
7. Zhang, Xiaobin; Shi, Zujun; Qiu, Shouxiang; and Zhao, Ling, "Team Faultlines in Online Visual Programming Learning Platform: Considering the Effect of Team Leaders' Characteristics" (2024). WHICEB 2024 Proceedings.
8. Zhao, Ling and Li, Yuni, "Collaborating with White Hat Hackers: A Study of Vulnerability Crowdsourcing Program from Control Perspective" (2020). PACIS 2020 Proceedings.
9. Cuicui Cao, Ling Zhao*, Yingying Hu (2019), “Anthropomorphism of Intelligent Personal Assistants (IPAs): Antecedents and Consequences”, PACIS 2019 Proceedings.
10. Min Teng, Ling Zhao* (2019), “How market react to information security incidents and the effectiveness of companies’ response strategies: empirical evidence from China and USA”. 2019 Global Finance Conference.
11. Zhao, Ling; Lu, Xingwei; and Hu, Yingying (2018), "A Proposed Theoretical Model of Discontinuous Usage of Voice-Activated Intelligent Personal Assistants (IPAs)". PACIS 2018 Proceedings.
12. Huang, Hongjun; Yang, Jun; Zhou, Yuanyuan; Zhao, Ling; and Wan, Jin Lin (2018), "The Effect of Reviewer Similarity Network and Interaction in Online Video Platform". PACIS 2018 Proceedings.
13. Yingying Hu, Ling Zhao*; Dongdong Zou; and Min Teng (2017), "Why Consumers Need Diversity? Understanding Consumers' Multiple Usage of Competing Mobile Applications from a Variety-seeking Perspective". PACIS 2017 Proceedings.
14. Si Fan; Yaobin Lu; Ling Zhao; and Pan, Zhao (2017), "You Are Not Alone: The Impacts of Danmu Technological Features and Co-experience On Consumer Video Watching Behavior". PACIS 2017 Proceedings.
15. Shuwei Zhang，Ling Zhao*, Yaobin Lu, Jun Yang, Get Tired of Socializing as Social Animal? An Empirical Explanation on Discontinuous Usage Behavior in Social Network Services, 14th Pacific Asia Conference on Information Systems (PACIS 2015), Singapore, 2015.7.5-2015.7.9. Second Runner-up Award for Best Paper
16. Lu, Yaobin, Zhao, Ling*, Wang, Bin, Exploring Factors Affecting Trust and Purchase Behavior in Virtual Communities. IEEE Symposium on Advanced Management of Information for Globalized Enterprises, Tianjin, 2008.9.28-2008.9.29.
专著、教材、案例
1. 译著，《项目管理——获得竞争优势（第四版）》，机械工业出版社，2018.
2. 教材，《管理学类课程思政案例教学设计与引导》(参编)，2024.
3. 案例，《从“铁匠”到“智匠”：瑞德尔的数字化转型之路》（排名第一），入选教育部学位与研究生教育发展中心主题案例，2025.
4. 案例，《精益求“瓷”，以数节“能”：泰鑫的绿色低碳工业互联网建设之路》（排名第一），入选教育部学位与研究生教育发展中心主题案例，2025.
5. 案例，《育家国情怀，促时代发展以数智化创新能力为核心、科商融合的教学综合改革》（排名第五），中国高等教育学会“校企合作”双百计划典型案例，2022.
6. 教育部学位与研究生教育发展中心主题案例项目，《工业互联网驱动的制造业企业融创发展系列案例》，主持，2023
7. 第十六届“全国百篇优秀管理案例”重点项目，《“链主”企业创新引领现代产业体系建设》，排名第三，2025.
获奖情况
1. 2020-2024爱思唯尔中国高被引学者
2. 2024 亚太信息系统会议（PACIS）“Best Completed Research Paper Second Runner-up”
3. 2023 湖北省高等学校教学成果奖二等奖（排名第四），《数智时代信息管理与信息系统专业“三全育人、科商融合”培养模式创新与实践》
4. 2021 qy千亿球友会教学成果奖二等奖（排名第四），《信息管理与信息系统专业大数据方向人才培养体系建设》
5. 2020、2022 校优秀班主任
6. 2018 湖北省科学技术奖自然科学奖三等奖（排名第二），《移动商务的基础理论与方法研究》
7. 2018 第十一届湖北省社会科学优秀成果三等奖（排名第一），《Do you get tired of socializing? An empirical explanation of discontinuous usage behaviour in social network services》
8. 2018 第十一届湖北省社会科学优秀成果三等奖（排名第四），《协同电子商务中交互行为演化及市场绩效研究》
9. 2017 第16届计算机模拟与信息技术学术会议优秀论文
10. 2017 华中学者
11. 2015 亚太信息系统会议（PACIS） “Second Runner-up Award for Best Paper”
12. 2013 湖北省优秀博士学位论文奖
